Making Better Mobile Development Decisions
We've worked with businesses across Phnom Penh for three years now. Every project starts with the same question: what approach actually works for our situation? Here's what we've learned from building custom mobile solutions that get used every day.
Native vs Cross-Platform
A logistics company came to us last year needing GPS tracking. They assumed native development was the only choice. After analyzing their user base—mostly Android with some iOS—we built a Flutter solution that cut their timeline from 9 months to 5.
44% faster deliveryCloud Infrastructure Choices
One retail client was paying $800 monthly for AWS services they barely used. We migrated their mobile backend to a hybrid setup with local servers for static content and cloud only for dynamic features. Their bills dropped to $320 without performance loss.
$5,760 annual savingsDevelopment Team Structure
A food delivery startup wanted a full in-house team immediately. We showed them the math: two experienced developers plus our support typically beats a four-person junior team for the first year. They launched in June 2024 instead of waiting until late autumn.
4 months earlier launch
Real Performance Numbers from Cambodia Projects
We track every app we build. Not just at launch, but six months later when the initial excitement fades. The data tells us what actually matters to users here.
A banking app we completed in March 2024 shows 73% of users still active in December. Their previous vendor delivered 41% retention. The difference? We spent two extra weeks on the login flow because elderly users in provinces were struggling with SMS verification.
- Average app startup time reduced from 4.2s to 1.8s across projects
- Crash rates below 0.5% after first month stabilization period
- Battery consumption optimized to industry standard benchmarks
- Offline functionality maintaining 80%+ feature access without connection
Typical Project Evolution Timeline
Every business moves differently, but this reflects what we've seen with most clients who started without existing mobile infrastructure.
Discovery & Architecture (Weeks 1-3)
We map your actual workflow—not what you think it should be. A healthcare clinic discovered their nurses were taking photos on personal phones because the official process was too slow. That became our design starting point.
15-20 stakeholder interviewsCore Development Sprint (Weeks 4-12)
We build the essential features first and test with real users early. An education platform adjusted their entire content structure after week 7 when students kept searching for features we'd hidden in menus.
2-3 user testing roundsRefinement & Launch Prep (Weeks 13-16)
Performance tuning happens here. We profile on actual devices your customers use—which in Cambodia often means mid-range Androids from 2022. That 300ms delay you barely notice on a new iPhone becomes 2 seconds on a $180 device.
Testing on 8+ device typesFirst 90 Days Live (Post-Launch)
We monitor everything and respond fast. A restaurant booking app crashed for users with Khmer language keyboards—a scenario we missed in testing. Fixed within 18 hours because we were watching the error logs.
24-48hr response time
Mobile Solutions Architect
Virak Phoeung
I've been writing mobile code since 2018, but honestly, the technical part is the easy bit. The hard part is understanding why a delivery driver in Kampong Cham needs the app to work differently than someone in central Phnom Penh.
Most comparison conversations I have aren't really about React Native versus native development. They're about what you're trying to accomplish and how fast you need to learn from real users. Sometimes the "better" technology is the one that lets you test your assumptions in six weeks instead of six months.
Discuss Your Project Context